FCI operates in different formal, informal and transitional markets across Sub Saharan Africa. Market scouting, which is the first stage in FCI’s market entry strategies, involves scanning the market’s infrascture (for instance, accesibility, sanitation, waste disposal, structures and access to electricity).  The scanning also looks at the demographics of the traders such as age, sex, and other social issues such as the presence of expectant or lactating mothers.

This gives FCI preliminary information necessary for structuring of a market studies and consequently market activities.

Market access

Farm Concern International facilitates market development for smallholders by identifying, segmenting and prioritizing key market segments for them. Smallholders are then able to customize their products to suit the needs of various target markets. This gives them a competitive advantage and higher returns on farm investments.