Farm Concern International, FCI, a Charitable Development Trust, is a market development agency developing propoor marketing models and strategic alliances to enhance economic growth among poor communities. Implementing market oriented programmes across Sub-Saharan Africa, FCI market development initiatives have been benchmarked to private sector market development approaches with an aim of enhancing the competitiveness of the poor in the market place.  FCI is currently supporting thousands of smallholder farmers and poor communities under its pro-poor marketing initiatives in Sub-Saharan Africa.

FCI implementation approach is based on the ‘MCV-PP’ Approach, a ‘Five strategic pillar Approach’, as highlighted below;

• Market Research based on the Value Networks and Marketing Systems Research Tool (VNMS Tool). (Value Networks comprises of Value Chains, Business Development Services Networks and Distributions Channels)
• Commercial Villages Approach, CVA; CVA approach designed by Farm Concern International incorporates ‘Business models’ designed for sustainable Natural Resource Management, Gender mainstreaming, HIV/AIDs, Nutrition, Food Security, Savings & Credit, Management of Social Programmes and Community-Based Technical Experts.    
• Value Networks Development
• Pro-poor Marketing models and systems modified
• Private Sector / Commercial Villages partnerships